WSIB's Effective Use of Television

When media shows us something that is shocking or causes us to feel some sort of emotion it is most effective. An example of this is WSIB’s new workplace safety prevention commercials. Although very graphic and large inappropriate for the younger crowd, the shock factor that these commercials induce within us really stir mixed emotions. The way the accidents are shown in the commercial are really effective, and the way television is used as the medium is twice as effective. Had these commercials been placed on the radio, or any other sound emitting device without video, we would never be able to picture the extent of what happens to these people. I think that the way they used to TV as the medium was very smart, as opposed to using another form. Even pictures found in a magazine or newspaper wouldn’t do the justice that these commercials do. Seeing firsthand what can occur really disturbs us and even causes me to want to do something about it. After seeing these commercials I was immediately interested and went to check out the site to see what it was about. To me this means that it was very effective. This relates to Marshal Mcluhan’s “the medium is the message.” As well it also relates to the difference between visual and acoustic media. This situation is a great example of visual media is more effective.

The commercials are linked below

http://www.youtube.com/watch?v=u5kiz7GhJt0

and

http://www.youtube.com/watch?v=Qf_LWq88H5I

(I will try and find a way to place them right on the page)